Why I Build in Public Now
Sharing unfinished work, debugging live, and treating mistakes as teaching material. Here's why transparency became central to how I work.
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Web Developer — Hull, East Yorkshire
I Built a Headless CMS. It Powers Real Businesses.
15+ years of web development distilled into a platform that actually works. Bespoke websites from £20/month — built properly, by a senior developer in Hull, East Yorkshire.
What Is HD CMS?
A modern content management platform I designed and built from the ground up. It powers every site I deliver — bespoke frontends backed by a battle-tested platform.
I Stopped Patching. I Started Building.
After 15 years of building on WordPress, Magento, and every monolithic CMS in between, I stopped patching other people's platforms and built my own. HD CMS is API-first, block-based, and designed to be fast, flexible, and maintainable.
Every client gets a completely bespoke frontend — designed and coded for their brand. But behind the scenes, they're all powered by the same platform. When I improve it, every site benefits. One developer. 15+ live sites. No agency overhead.
What's Under the Hood
The technology choices behind HD CMS — modern, open-source, and built to last.
API-First Architecture
Content delivered via API. Frontend completely decoupled. No monolith. No WordPress. No plugin fragility.
Nuxt, Vue & TypeScript
Every frontend built with Nuxt 3, Vue 3, and TypeScript. Server-rendered, edge-deployed, lighthouse-perfect.
Supabase & PostgreSQL
Open-source backend. Proper relational database. Row-level security. Real-time where it matters.
AI-Assisted Delivery
I pair with AI daily to write, review, and ship. One developer working at agency scale — without the agency.
Everything a Small Business Needs
Pages, blog, products, bookings, CRM — all built in. No plugins. No extras. One platform.
Bespoke Websites
Not a template. Not a theme. Designed and built for your brand, from £20/month. Hosting, SSL, and maintenance included.
Products & Commerce
Product catalogue, Stripe checkout, order management, stock tracking. No Shopify fees. Just Stripe's 1.4% + 20p.
Online Bookings
Availability calendar, deposit collection, custom intake forms, automatic confirmations. Perfect for salons, consultants, creatives.
Client Management
Customer database, enquiry tracking, tagging, notes, and activity history. Know your clients.
Simple Pricing. Everything Included.
No hidden fees. No contracts. Cancel anytime.
Website
From £20/month
- Bespoke design & build
- Hosting & SSL included
- Mobile responsive
- SEO optimised
- Contact forms
- Content updates
- Product catalogue
- Stripe checkout
- Order management
- Online booking system
- Availability & scheduling
- Deposit payments
- Custom intake forms
- Customer database
- Enquiry management
- Customer tagging
- Activity tracking
+ Products
+£10/month
- Bespoke design & build
- Hosting & SSL included
- Mobile responsive
- SEO optimised
- Contact forms
- Content updates
- Product catalogue
- Stripe checkout
- Order management
- Online booking system
- Availability & scheduling
- Deposit payments
- Custom intake forms
- Customer database
- Enquiry management
- Customer tagging
- Activity tracking
+ Bookings
+£10/month
- Bespoke design & build
- Hosting & SSL included
- Mobile responsive
- SEO optimised
- Contact forms
- Content updates
- Product catalogue
- Stripe checkout
- Order management
- Online booking system
- Availability & scheduling
- Deposit payments
- Custom intake forms
- Customer database
- Enquiry management
- Customer tagging
- Activity tracking
+ CRM
+£10/month
- Bespoke design & build
- Hosting & SSL included
- Mobile responsive
- SEO optimised
- Contact forms
- Content updates
- Product catalogue
- Stripe checkout
- Order management
- Online booking system
- Availability & scheduling
- Deposit payments
- Custom intake forms
- Customer database
- Enquiry management
- Customer tagging
- Activity tracking
| Features | WebsiteFrom £20/month | + Products+£10/month | + Bookings+£10/month | + CRM+£10/month |
|---|---|---|---|---|
| Bespoke design & build | ||||
| Hosting & SSL included | ||||
| Mobile responsive | ||||
| SEO optimised | ||||
| Contact forms | ||||
| Content updates | ||||
| Product catalogue | ||||
| Stripe checkout | ||||
| Order management | ||||
| Online booking system | ||||
| Availability & scheduling | ||||
| Deposit payments | ||||
| Custom intake forms | ||||
| Customer database | ||||
| Enquiry management | ||||
| Customer tagging | ||||
| Activity tracking | ||||
All plans include: Hosting, SSL, CDN, maintenance, security updates, and direct support. No contracts. Cancel anytime.
What You Actually Get
Talk to Me Directly
No account managers. No agencies. You talk directly to the person who built your site. Based in Hull — happy to meet in person.
Genuinely Bespoke
Your site is designed and built for your brand. Not a theme. Not a template. Not a Squarespace drag-and-drop. Yours.
Modern & Secure
Nuxt.js on Vercel Edge. No WordPress. No PHP vulnerabilities. No plugin nightmares. Fast by default.
All Included
Hosting, SSL, CDN, maintenance, updates. One monthly price. No surprises. No hidden costs.
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If You Think Like This, Let's Talk
Built Different
I'm a developer who got tired of building on platforms that fight you at every turn. So I built my own. It's opinionated, it's lean, and it works.
If you're a developer who's had the same frustrations — the plugin sprawl, the upgrade dread, the "why is this so hard" moments — I get it. I'm not hiring. I'm not open-sourcing (yet). But I am interested in connecting with developers who see the web the same way I do.
Whether you want to talk architecture, swap war stories, or explore working together on something — reach out.
Ready to Talk?
Whether you need a website for your business or you're a developer who wants to connect — I'd love to hear from you.
Get in Touch